Bosch
Copywriting and editing press releases showcasing new cooking technology for the brown goods trade press and for consumer publications.

Bang and Olufsen, Business Builder
Developing a full copy platform and design for a print-based retailer marketing communications tool advising the dealership on how to manage local advertising, press activity and event opportunities. The style of the copy was in line with the corporate guidelines issued by B&O.

Sony - Top Dog
Copywriting and creative concept work for a retailer staff promotion encouraging inter-staff competition in the sale of specific products. The tone of the document was informative but jovial and light bearing in mind the target audience was early 20s, competitive and predominantly male.

Loro Paiana
Trade press media communications consisting primarily of new fabric descriptions for interior design applications. The Loro Piana language is one of luxury and indulgence and this needed to be fully reflected within the copy.

Bang and Olufsen
Writing of copy for existing audio and television product ranges. These items were used for direct mail and as in-store handouts.

Eurofactor
Eurofactor were looking for input on brand perception. Research was carried out into attitudes towards the company from clients and introducers. The findings were then compiled and reported, and from this a marketing plan was developed. Key brand anchor words and a copy platform were put in place and creative such as press advertising, website, data sheets and product folders were designed.

Bang and Olufsen
New product material was written and designed together with retailer-specific invitations for product launch events throughout the country.

Sony/John Lewis
John Lewis is a key retailer for Sony in the UK. A stylish, jointly-branded brochure was photographed, designed and developed together with emotive copy that remained true to both brands.

Sennheiser, Press Releases
I regularly edit Sennheiser’s press releases which have been translated from German into English. Translations, by their very nature tend to be static and a direct facsimile of the original. However for publication these releases really need to have some sparkle injected and that is what The Copywriting Shop does on an almost weekly basis for Sennheiser. I have also been involved in the more complex writing of an international PR toolbox directed at press-facing Sennheiser employees.

Nespresso
I was involved in writing customer retention communications for Nespresso offering purchasers of domestic coffee-making equipment membership of The Coffee Club.

Häagen-Daz Cafe
Häagen Dazs Café are a long-standing client for whom much training material was written, design and produced with subsequent management of translation and international deployment into local markets.

Serene Baths
www.serenebaths.com
Copywriting of all web text for a new online business retailing baths, showers, taps and other bath-related items. The offering is one of low cost and high value and the brief involved writing everything down to the terms and conditions.

Serene Luxury
Copywriting and design/print of a mini-brochure for the sister brand to Serene Baths. Serene Luxury uses emotive copy and beautiful imagery to convey the intrinsic quality of the Italian-designed tiles, cabinets and bathroom accessories marketed by Serene Luxury in the UK and beyond.

The Solar Company UK Ltd
www.solarcompanyuk.co.uk
Sanding Wood Floors is a home improvement business that operates in and around London. The director approached me to refresh the copy for his website. Bearing in mind the service offered is one of renovation rather than replacement there strong message developed centred on integrity of original materials and the value of repair rather than replace.

Finance Claims Checker
www.finance-claims-checker.com
Website copy for a company that will investigate and act upon potential opportunities for credit card debt negation.

Sanding Wood Floors
www.sanding-wood-floors.co.uk
Website copy for a London-based company that restores and renovates wooden floors in both old and new properties across the capital.

7 Day Handyman
www.7dayhandyman.co.uk
A sister company of Sanding Wood Floors but offering a broader range of services, 7 Day Handyman operate within the M25. It is a rapid-response odd-job service offering a range of general and specialist home/office repair and renovation services from fixing a leaky tap to renovating an original Georgian sash window. The copy needed to reflect the competitive nature of the sector but also reassure higher spenders that their property was in careful hands.

Audrey Bryce Associates
Audrey (www.abatraining.co.uk) is a freelance telesales trainer who is passionate about cold calling. In her job she regularly needs to infuse nervous or jaded telesales staff with the desire to succeed on the phone. I started writing a series of sales emails for Audrey and quickly got involved in helping her with designing HTML mailers, PDFs and print-ready leaflets promoting her business.

Farretti
Valeriana de Berardinis (Val) is the Italian dynamo behind the Val’s Natural Bakery and Farretti brands. Passionately organic, Val uses spelt flour to bake her truly delicious savoury biscuits. The Copywriting Shop is working with Val on an ongoing basis to develop a brand-focused copy platform, product descriptions, marketing plans, posters and I, together with a very talented web design colleague are shortly due to commence the redevelopment of her website.